Stories, Recipes &
Pizza Passion

The Secret Behind Our pizza factory Dough: 72-Hour Cold Fermentation

Chef Marco January 15, 2026 8 min read 24 Comments

At Pizza factory, we believe great pizza starts long before the oven fires up. Our signature dough undergoes a meticulous 72-hour cold fermentation process that develops complex flavors, a chewy-yet-airy crumb, and that unmistakable crust char that keeps our Anaheim regulars coming back. In this post, our head chef pulls back the curtain on the science — and soul — behind every pie we bake as your trusted pizzafactory in the United States.